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Would the Fellowship share experience and make recommendations on how to make AA more visible to the general public, particularly by increasing awareness and understanding of how the AA programme works?

  • Conference: 2012
  • Committee:
  • Question:

The Committee reiterated that carrying the message is the primary purpose of the Fellowship, which is to stay sober and help other alcoholics to achieve sobriety.
 
While remaining within the spirit of Tradition 11 the Committee believes that whereas members of Alcoholics Anonymous ought to remain anonymous, the Fellowship and its message ought not: we are Alcoholics Anonymous and not 'alcoholics invisible'.
 
The Fellowship needs to raise its public profile, stating that recovery in Alcoholics Anonymous works by following its Twelve Step Programme. The Committee shared experience of PI work and heard many innovative ideas.
 
The Committee recommends to Groups, Intergroups, Regions and General Service Board the following approaches for further PI work, focusing on the solution not the problem and further recommends that the term Alcoholics Anonymous rather than AA be used in all PI activity. A more focused approach to PI might emphasise that the programme of Alcoholics Anonymous is a spiritual programme.
 
The Committee recommends that the General Service Board:

  1. Considers the implications of uploading appropriate AA DVDs to Internet platforms and report to Conference 2013.
  2. Launches a national awareness campaign using Non Alcoholic Trustees to engage with national and local government, the academic community, health professions and others, with Groups and Intergroups continuing to organise seminars for professionals
  3. Continues with the optimisation on search engines to maximise Internet hits
  4. Iinitiates a feasibility study on an app to incorporate a 'Where to Find' and the fundamentals of the Fellowship (e.g. Preamble, Steps and Traditions) and report back to Conference 2013
  5. Takes steps to ensure that AA helplines are easily accessible to all users with telephones and computers
  6. Revisits the issue of a national listing in the Yellow Pages
  7. Investigates at the national level the possibility of co-operating with sporting associations with a view to raising the profile of AA.

The Committee recommends that Groups, Intergroups and Regions:

  1. Work to raise AA's profile in universities, colleges and medical schools during Freshers' weeks
  2. In order to target the problem drinker, members might be encouraged to write short articles for local newspapers about Alcoholics Anonymous while preserving their anonymity, within the framework of the local PI team.
  3. The Committee recommends that the General Service Board remains constantly aware of effective PI initiatives in other countries such as the slogan: 'if you want to drink that is your choice, if you want to stop we can help.

The Committee vote was substantially for with one vote against.


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